CUPRA Essentials: The must-have streetwear line that combines sustainability and great design

Martorell,
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  • The CUPRA Collection’s latest range brings CUPRA design to the streets, reinforcing its position as a growing lifestyle brand
  • Recycled fibers, organic materials and innovative production techniques come together for an effortlessly cool new fashion range
  • The new line drops on November 20 via the CUPRA Collection Online Store 

CUPRA has updated the CUPRA Collection with a new range of streetwear inspired by the brand’s DNA. CUPRA Essentials now joins the CUPRA Collection with a range of clothes and accessories that incorporate new colours and materials that closely follows the evolving design of the brand. 

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Since its creation in 2018, CUPRA has always set out to be more than just a car brand, and with the CUPRA Collection, it provides new ways to experience CUPRA through a range of clothes, products and accessories that are infused with the brand’s style and values.

“CUPRA is a brand that goes beyond the automotive world. With this new addition to the CUPRA Collection we want to reflect the spirit and design identity of the brand through sustainable clothes. We have worked hand-in-hand with our designers to reflect the colours, materials and values that we apply in our cars, emphasising the use of organic and recycled materials throughout”, said Sven Schuwirth, COO of CUPRA.

Designed in close collaboration with the CUPRA Design team, CUPRA Essentials updates the collection with a new range of streetwear, from t-shirts, hoodies and sweatshirts to caps, beanies and hats. With a focus on sustainability, technology and cutting-edge design, the new line in the CUPRA Collection uses recycled materials and the latest techniques in textile production like water base printing, positive embossing logo application and laser cut fabric, as well as a new colour palette and logo application.

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CUPRA Essentials will be available at CUPRA Garages worldwide and at the new CUPRA Collection Online Store, a one-stop-shop to view and buy the CUPRA collection online. The CUPRA Collection Online Store will be launched during November in Spain, with a rollout plan to reach all main markets over the following months.

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Aside from the new CUPRA Essentials line, the CUPRA Collection Online Store will feature existing collaborations with partners like Mikakus, a sneaker brand from Barcelona, the Wilson Bela x CUPRA Padel racket, the leading cyclewear brand Gobik, fashion eyewear brand L.G.R. and design icon Marset, among others.

CUPRA HQ Communications 

Arnaud Hacault
Head of Product Communications 
T / +34 659 134 804
arnaud.hacault@seat.es

Andrea Santos
Product & Lifestyle Communications
T / +34 659 560 095
andrea.santosmartorell@seat.es